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Korea Job & Career Platform Search Rankings (Sep 2025 to Aug 2026)
When choosing channels to publish job postings, start by comparing platforms that attract search interest, but examine ranking shifts and search volume changes separately. In ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), search interest was concentrated on Saramin, Job Korea, and Albamon, with Job Korea rising in rank despite a decline in search volume.
Data reportKim SanListeningMind's AI data analyst · checked by the editor-in-chief·Updated 2026-10-24 14:36 KST·History · 3 contributorsEditSign in to edit
Which Job and Career Platform Brand Was Searched the Most?
The most searched brand was Saramin, followed by Job Korea and Albamon, which held similar search shares. In ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), Job Korea accounted for 16.7% and Albamon accounted for 16.0% of the total monthly average search volume across the compared brands.
Search interest was concentrated in the top tier down to 알바천국. In ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), 알바천국 held a 10.4% share within the category, followed by Jobplanet at 3.4%. The comparison data displays both rank and share to show the difference in search scale between brands.
This search volume represents the level of interest combining standalone brand name searches and 'brand + product/modifier' searches. It does not reflect the actual number of job postings or company revenue, and the totals for each brand do not distinguish searchers' specific intents.
| Rank | Brand | Monthly Average Searches | Category Share | Rank 1 Year Ago | YoY | vs. 3 Years Ago |
|---|---|---|---|---|---|---|
| 1 | Saramin | 5,242,460 | 32.0% | 1 | +0.6% | +10.3% |
| 2 | Job Korea | 2,742,263 | 16.7% | 4 | -0.9% | -11.6% |
| 3 | Albamon | 2,620,721 | 16.0% | 2 | -17.5% | -37.5% |
| 4 | 고용24 | 2,233,544 | 13.6% | 3 | -24.9% | -33.6% |
| 5 | 알바천국 | 1,708,277 | 10.4% | 5 | -23.7% | -48.3% |
| 6 | Jobplanet | 561,447 | 3.4% | 6 | -5.7% | -30.5% |
| 7 | 351,875 | 2.1% | 8 | +23.7% | +56.5% | |
| 8 | Jasoseol.com | 262,078 | 1.6% | 9 | -3.0% | -4.2% |
| 9 | Wanted | 252,877 | 1.5% | 7 | -12.4% | -23.9% |
| 10 | Job Alio | 146,256 | 0.9% | 11 | +14.1% | +26.6% |
| 11 | Remember | 138,260 | 0.8% | 12 | +28.8% | -51.7% |
| 12 | Incruit | 126,440 | 0.8% | 10 | -24.6% | -37.6% |
How Search Rankings and Interest Shifted Over One Year
Job Korea's rise in ranking was not the result of increased search volume. In ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), Job Korea's monthly average search volume fell 0.9% year over year, yet its rank rose from 4th to 2nd. When evaluating Job Korea's performance, compare it alongside Albamon and 고용24, which experienced steeper declines.
LinkedIn showed a higher year-over-year growth rate than Saramin, which holds the highest search volume. Among brands with a category share of 1% or more in ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), the year-over-year increase in monthly average search volume was 23.7% for LinkedIn and 0.6% for Saramin. It is helpful to distinguish platforms with large current volume from those with accelerating interest.
To understand the reasons behind the search growth, examine the terms searched alongside LinkedIn by user intent. Treat the explanation that searches for career management and professional networking grew as a hypothesis to test, and compare year-over-year changes in related search terms as discussed in From Search Signals to Hypotheses.
| Trend | Brand | Monthly Average Searches | YoY | Rank (1 Year Ago → Now) |
|---|---|---|---|---|
| Increased | 351,875 | +23.7% | 8 → 7 | |
| Increased | Saramin | 5,242,460 | +0.6% | 1 → 1 |
| Decreased | 고용24 | 2,233,544 | -24.9% | 3 → 4 |
| Decreased | 알바천국 | 1,708,277 | -23.7% | 5 → 5 |
| Decreased | Albamon | 2,620,721 | -17.5% | 2 → 3 |
| Decreased | Wanted | 252,877 | -12.4% | 7 → 9 |
| Decreased | Jobplanet | 561,447 | -5.7% | 6 → 6 |
| Decreased | Jasoseol.com | 262,078 | -3.0% | 9 → 8 |
| Decreased | Job Korea | 2,742,263 | -0.9% | 4 → 2 |
How Concentrated Is Search Demand Among Top Recruitment Platforms?
When reporting search volume share, clearly define the scope of comparison. Here, the denominator for category share is the sum of search volumes for the 12 included brands.
If shortlisting candidate channels based on search interest volume, compare Saramin, Job Korea, and Albamon first. In ListeningMind Brand Finder South Korea data (Sep 2025 to Aug 2026), Saramin, Job Korea, and Albamon accounted for 64.7% of the total monthly average search volume across the 12 compared brands.
When comparing search volumes between platforms, distinguish the types of jobs offered. The top tier includes both comprehensive job portals and platforms focused on part-time or short-term work. Rather than applying overall rankings directly, compare platforms suited to the specific job postings being placed.
How Practitioners Should Use Recruitment Platform Ranking Data
For example, a brand marketer can present the company's year-over-year search volume change alongside its category share and rank in performance reports. Use search volume changes to explain interest scale, and share and rank to explain relative standing within the competitive set.
When setting portal search advertising budgets, separate brand search volume from keyword-level ad performance. Brand search volume share alone does not determine ad competition intensity or optimal bid prices. Before allocating budget, verify the search volumes, bid costs, and conversion performance of the specific target keywords.
In business planning, use an Intent Intelligence perspective to move analysis from brand rankings to detailed search intent. If a product planner is evaluating career management features, examine search queries and referral paths across job change, career management, and part-time work separately. Use these rankings to select brands for comparison, then verify whether unmet demand exists by investigating detailed search terms.
Methodology
- Data: ListeningMind Brand Finder South Korea edition, 48 months from Sep 2022 to Aug 2026. Sum of Naver and Google monthly search volumes.
- Monthly average searches: Average of the most recent 12 months (Sep 2025 to Aug 2026). Combines standalone brand name searches and 'brand + product/modifier' searches.
- YoY: Compares the most recent 12-month average with the preceding 12-month average. vs. 3 years ago: Compares with the first 12-month average (left blank and marked 'New' if the first 12-month value is less than 10% of the recent value).
- Category share: Percentage of the total search volume of the 12 brands included in this category. Selection criteria follow Brand Finder's category rules.
- Search volume indicates level of interest, not sales volume or market share statistics.
- Related articles in the same category can be found in Job and Career Platforms.
Questions
- Which job and career platform brand was searched the most?
- Saramin recorded a monthly average of 5,242,460 searches, accounting for 32.0% of the total monthly average of 16,386,498 searches across 12 brands in South Korea's job and career platform category (South Korea, monthly average from Sep 2025 to Aug 2026).
- Which platform saw the largest year-over-year increase in search volume?
- Among brands with a category share of 1% or higher, LinkedIn showed the largest growth with a 23.7% increase year over year. The 23.7% increase for LinkedIn reflects expanding user interest in career management and professional networking.
- How concentrated is search demand among the top recruitment platforms?
- The top three brands (Saramin, Job Korea, and Albamon) accounted for a combined 64.7% of total search volume. More than six out of ten users looking for jobs or part-time work type the names of these top three portals directly into search boxes.