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Bakery & desserts brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Bakery & desserts brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Sungsimdang | 1,352,152 | 35.2% | +9.5% |
| 2 | Tous Les Jours | 565,526 | 14.7% | -10.0% |
| 3 | Sulbing | 389,018 | 10.1% | -10.4% |
| 4 | Dunkin' | 374,027 | 9.7% | +8.3% |
| 5 | Baskin Robbins | 348,133 | 9.1% | +4.6% |
| 6 | Lee Sung Dang | 143,996 | 3.7% | +8.1% |
| 7 | Paris Baguette | 143,850 | 3.7% | -10.3% |
| 8 | Knotted | 87,023 | 2.3% | -47.2% |
| 9 | Paris Croissant | 85,674 | 2.2% | -7.7% |
| 10 | London Bagel Museum | 80,939 | 2.1% | -25.7% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Mister Donut | 3,650,942 | 39.3% | -0.9% |
| 2 | Châteraisé | 2,479,422 | 26.7% | -12.8% |
| 3 | Baskin Robbins | 1,490,267 | 16.0% | -7.2% |
| 4 | Krispy Kreme Doughnuts | 442,336 | 4.8% | -1.3% |
| 5 | Fujiya | 403,578 | 4.3% | -11.4% |
| 6 | Godiva | 221,152 | 2.4% | +0.8% |
| 7 | Lindt | 185,521 | 2.0% | +13.4% |
| 8 | Morozoff | 178,415 | 1.9% | +4.5% |
| 9 | Pompadour | 120,750 | 1.3% | -5.5% |
| 10 | LeTAO | 117,792 | 1.3% | +4.7% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Dairy Queen | 5,992,292 | 22.8% | -3.4% |
| 2 | Crumbl | 5,894,650 | 22.4% | -23.9% |
| 3 | Nothing Bundt Cakes | 3,416,125 | 13.0% | +18.1% |
| 4 | Krispy Kreme | 2,974,067 | 11.3% | -3.1% |
| 5 | Paris Baguette | 2,381,867 | 9.1% | +24.6% |
| 6 | Baskin Robbins | 1,657,850 | 6.3% | +2.9% |
| 7 | Insomnia Cookies | 1,391,350 | 5.3% | -9.6% |
| 8 | Cold Stone | 1,147,933 | 4.4% | +0.9% |
| 9 | Tous les Jours | 849,775 | 3.2% | +20.5% |
| 10 | Cinnabon | 610,247 | 2.3% | +9.7% |
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Related genres
Coffee & cafésBurgersFried chickenInstant noodlesDelivery & dining appsRestaurant chains (gyudon, set meals, family restaurants)Conveyor-belt sushiConvenience storesPizzaFast casual
Data: Brand Finder. Search volume measures interest, not sales.