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Soju brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Soju brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Chamisul | 109,516 | 28.3% | -9.2% |
| 2 | Sunyang | 54,364 | 14.0% | -36.3% |
| 3 | Chum Churum | 46,162 | 11.9% | -9.3% |
| 4 | Saero | 44,748 | 11.5% | -8.7% |
| 5 | Chungha | 37,726 | 9.7% | -2.0% |
| 6 | Jinro | 31,384 | 8.1% | -15.6% |
| 7 | Good Day | 20,754 | 5.4% | +1.6% |
| 8 | Hallasan | 20,358 | 5.3% | -9.3% |
| 9 | Daesun | 13,431 | 3.5% | -12.5% |
| 10 | Ip Sae Ju | 9,096 | 2.3% | -8.3% |
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Related genres
BeerWhisky & highballWineKorean traditional liquorSakeChuhai & soursHard seltzer & RTDSpirits (tequila, vodka, cognac)
Data: Brand Finder. Search volume measures interest, not sales.