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Whisky & highball brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Whisky & highball brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Johnnie Walker | 417,809 | 21.3% | +6.6% |
| 2 | The Balvenie | 206,831 | 10.5% | -19.9% |
| 3 | Ballantine's | 199,437 | 10.2% | +0.8% |
| 4 | Hibiki | 188,138 | 9.6% | +17.5% |
| 5 | Royal Salute | 184,426 | 9.4% | +5.2% |
| 6 | Kavalan | 143,651 | 7.3% | -6.6% |
| 7 | Yamazaki | 134,552 | 6.9% | +22.0% |
| 8 | Glenfiddich | 103,001 | 5.3% | -22.7% |
| 9 | Jack Daniel's | 80,471 | 4.1% | -21.6% |
| 10 | Jim Beam | 58,700 | 3.0% | -43.0% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Yamazaki | 145,520 | 19.7% | -6.9% |
| 2 | Hakushu | 70,752 | 9.6% | -8.8% |
| 3 | Ichiro's Malt | 65,498 | 8.9% | -12.1% |
| 4 | Jack Daniel's | 55,986 | 7.6% | -0.5% |
| 5 | Black Nikka | 54,690 | 7.4% | +15.4% |
| 6 | Johnnie Walker | 45,510 | 6.2% | +5.7% |
| 7 | Hibiki | 44,431 | 6.0% | -19.9% |
| 8 | Yoichi | 43,060 | 5.8% | -12.7% |
| 9 | Maker's Mark | 40,598 | 5.5% | -19.7% |
| 10 | The Macallan | 39,702 | 5.4% | -12.2% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Crown Royal | 177,051 | 17.0% | -13.7% |
| 2 | Jack Daniel's | 173,583 | 16.7% | -19.2% |
| 3 | Buffalo Trace | 119,541 | 11.5% | -20.3% |
| 4 | Pappy Van Winkle | 115,453 | 11.1% | -10.2% |
| 5 | Woodford Reserve | 97,114 | 9.3% | -6.5% |
| 6 | Jim Beam | 74,572 | 7.2% | +19.1% |
| 7 | Jameson | 71,417 | 6.9% | -8.7% |
| 8 | Wild Turkey | 63,977 | 6.2% | -13.5% |
| 9 | Johnnie Walker | 55,352 | 5.3% | -32.1% |
| 10 | Fireball | 46,844 | 4.5% | +4.7% |
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Related genres
BeerSojuWineKorean traditional liquorSakeChuhai & soursHard seltzer & RTDSpirits (tequila, vodka, cognac)
Data: Brand Finder. Search volume measures interest, not sales.