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Hard seltzer & RTD brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Hard seltzer & RTD brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | High Noon | 181,872 | 17.5% | -12.1% |
| 2 | Twisted Tea | 160,233 | 15.4% | -29.6% |
| 3 | White Claw | 124,042 | 11.9% | -14.2% |
| 4 | Smirnoff Ice | 119,648 | 11.5% | +5.7% |
| 5 | Nutrl | 113,028 | 10.9% | +14.1% |
| 6 | Surfside | 94,452 | 9.1% | +6.4% |
| 7 | Cayman Jack | 92,822 | 8.9% | -4.3% |
| 8 | Mike's Hard Lemonade | 53,033 | 5.1% | -1.8% |
| 9 | Cutwater | 52,515 | 5.0% | -4.3% |
| 10 | Sun Cruiser | 48,953 | 4.7% | +22.8% |
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Data: Brand Finder. Search volume measures interest, not sales.