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Spirits (tequila, vodka, cognac) brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Spirits (tequila, vodka, cognac) brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Don Julio | 347,213 | 19.2% | -28.0% |
| 2 | Hennessy | 336,008 | 18.6% | -13.2% |
| 3 | Tito's | 202,500 | 11.2% | -7.8% |
| 4 | Clase Azul | 151,828 | 8.4% | -18.7% |
| 5 | Casamigos | 140,460 | 7.8% | -29.7% |
| 6 | Bacardi | 117,539 | 6.5% | -7.7% |
| 7 | Patron | 101,690 | 5.6% | -18.2% |
| 8 | Jose Cuervo | 74,757 | 4.1% | -8.8% |
| 9 | Grey Goose | 74,257 | 4.1% | +4.7% |
| 10 | Smirnoff | 70,940 | 3.9% | +11.1% |
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Data: Brand Finder. Search volume measures interest, not sales.