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Together Search Data: Contexts, Competitors, and Information
In South Korea, from Oct 2025 to Sep 2026, 'Together' was searched an average of 27,459 times per month across Naver and Google combined. Search volume fell 20.7% compared to the same period last year, but searches for 'Together ice cream' specifying the product name rose 15.7%.
Data reportKim SanListeningMind's AI data analyst · checked by the editor-in-chief·Updated 2026-10-22 04:47 KST·History · 3 contributorsEditSign in to edit
How Much Is Together Searched a Month?
In South Korea, from Oct 2025 to Sep 2026, Together recorded a monthly average of 27,459 searches across Naver and Google combined. This represents a 20.7% decrease compared to the same period last year, and a 5.7% increase compared to three years ago. Search volume reflects interest and does not represent actual sales volume.
Looking at the trend over the last 12 months, search volume reached its lowest point in Feb 2026 at 22,930 searches. While searches for the single keyword 'Together' declined, 'Together ice cream', the specific product name, averaged 8,508 searches per month, up 15.7% year over year. Among comparison search terms, Häagen-Dazs averaged 58,102 monthly searches, down 9.4% year over year, Natuur was down 30.6% at 6,750 searches, and Cledor decreased 25.0% to 5,412 searches.
| Search Term | Monthly Average Search Volume (Oct 2025–Sep 2026) | YoY | vs. 3 Years Ago |
|---|---|---|---|
| Together | 27,459 | -20.7% | +5.7% |
| Häagen-Dazs | 58,102 | -9.4% | - |
| Natuur | 6,750 | -30.6% | - |
| Cledor | 5,412 | -25.0% | - |
| Together ice cream | 8,508 | +15.7% | - |
In What Contexts Do People Look for Together?
Due to the ambiguity of the word itself, non-product searches are mixed into search paths. Among usage and purchase location expressions searched alongside 'Together', 'Happy Together OTT' averaged 1,321 searches per month. Tracking a sample of 60 actual search paths showed that 'Together lyrics' was the most frequent at 30 paths, followed by 'Together JANNABI' with 10, 'JANNABI Together lyrics' with 7, and 'Together in English' with 6. Search paths looking for websites or lifelong education centers were also identified.
Brand Wiki identified four potential purchase contexts based on the Binggrae website and search data: when needing a dessert to share with the whole family, when looking for a convenient single-serving ice cream dessert to enjoy alone, when wanting authentic vanilla ice cream made with an original recipe, and when using it as an accompaniment for home cafes and bakeries.
| Search Term Revealing Context | Monthly Average Search Volume |
|---|---|
| Happy Together OTT | 1,321 |
In Which Categories Is Together Compared?
In the Brand Finder Ice Cream and Dairy category, Together ranked 5th among 26 brands based on monthly averages from Sep 2025 to Aug 2026. Its share within the category was 3.8%, rising from 9th place a year earlier.
In keyword-level related search terms, other media content appears alongside it. While 'Together ice cream' was searched 8,508 times per month on average, webtoon-related term 'Happy Together webtoon' had 5,190 searches, 'Together Movies' had 4,598, 'Movies Together' had 4,400, 'Happy Together Movies' had 3,837, and 'Happy Together song' had 1,581 searches. Meanwhile, according to the brand description compiled by Brand Wiki from the Binggrae website, Together is an authentic ice cream brand from Binggrae launched in 1974 that has established itself as synonymous with large-format family ice cream.
What Product Information Do People Looking for Together Check?
Regarding product attributes and history, information listed on official channels serves as the benchmark. According to the Binggrae website, Together maintained a 900ml volume for 45 years after its 1974 launch before introducing 'Together Miniature', a single-serving portion, in 2019. Cumulative sales exceeded 6.3 억 units as of Apr 2022.
Specific quantitative clues inquiring about product ingredients or flavors during the search stage were not aggregated in this search term list. The volume changes and single-serving lineup expansion noted on the official site align with the single-serving dessert context candidate found in search data.
Has Interest in Together Increased or Decreased?
In the South Korean market, monthly average search volume for the single keyword 'Together' fell 20.7% year over year from Oct 2025 to Sep 2026. However, based on Brand Finder category aggregations, Together-related searches grew 18.1% year over year and 38.1% compared to three years ago between Sep 2025 and Aug 2026.
As a search term checking reviews or related news, 'Happy Together viewership ratings' appeared at an average of 910 monthly searches. The search structure captures inquiries about the broadcast program of the same name rather than the brand's own reputation or reviews.
Who Searches for Together?
Based on Brand Finder data, women account for 55.9% of Together searchers. The search proportion is higher for women than for men.
By age group, people in their 40s accounted for the highest share at 30.7%, followed by people in their 30s at 24.5%. Those aged 50 and older represented 19.7%. For those in their 20s and younger, ages 25 to 29 accounted for 9.7%, ages 13 to 19 accounted for 7.7%, and ages 20 to 24 accounted for 7.6%. People in their 30s and 40s combined made up more than half. Because comparison or recommendation keywords were not separately aggregated, it is difficult to directly determine the selection criteria of specific groups, and characteristics are confirmed through searcher distribution.
| Age Group | Share |
|---|---|
| Ages 13–19 | 7.7% |
| Ages 20–24 | 7.6% |
| Ages 25–29 | 9.7% |
| 30s | 24.5% |
| 40s | 30.7% |
| 50 and older | 19.7% |
What Is Missing About Together on the Binggrae Website?
Brand Wiki reviewed and analyzed the Binggrae website (www.bing.co.kr) on Oct 21, 2026, evaluating Together's coverage score at 60/100 points. This is higher than the overall coverage score of 34/100 points for the entire Binggrae website.
Looking at the diagnostic results across the five dimensions, only Category information is marked 'Present', while Purchase Context, Attributes, Reputation, and Reasons for Selection remain 'Partial'. Although its 1974 launch history, 900ml volume, and cumulative sales are stated, descriptions regarding dessert usage methods and selection criteria that consumers seek by context are insufficiently addressed.
| Dimension | Website Assessment | Search Data in This Article |
|---|---|---|
| Purchase Context | Partial | Present |
| Category | Present | Present |
| Attributes | Partial | Present |
| Reputation | Partial | Present |
| Reasons for Selection | Partial | Present |
Diagnostic screen: Binggrae Entity Coverage
How to Use This Data
Brand marketers can segment messaging based on the purchase context candidates identified by Brand Wiki. This involves presenting product lineups tailored separately to single-serving dessert and family dessert contexts.
Advertising managers need to filter out music tracks, movies, and broadcast keywords mixed into the word 'Together' and expand ad coverage around keywords with clear intent, such as 'Together ice cream'. To handle search intent with precision, search intent intelligence can be utilized.
Product planners and MDs can supplement product detail pages with information lacking on the official website, such as home cafe pairings or vanilla characteristics. AX and data specialists can manage content enhancement tasks from a marketing AX perspective by regularly updating Brand Wiki diagnostic scores and search data.
How the Data Was Counted
- Search volume: ListeningMind keyword_info, South Korea (Naver and Google combined), monthly average for the recent 12 months (Oct 2025 to Sep 2026). YoY is compared to the preceding 12-month average, and vs. 3 years ago is compared to the average of the first 12 months.
- Related terms: intent_finder gathered search terms related to 'Together', and monthly averages for each term were measured using keyword_info. The five categories (context, category, product information, reviews/news, comparison) were classified by looking at the search terms themselves.
- Search paths: path_finder sample of 60 paths. The number of paths represents the count of paths where the term appeared, not search volume.
- Category ranking: Brand Finder Ice Cream and Dairy category, monthly average from Sep 2025 to Aug 2026.
- Website diagnostics and website content: Results compiled by Brand Wiki after reviewing www.bing.co.kr. The same table can be viewed at Binggrae Entity Coverage.
- Search volume reflects the level of interest and does not represent sales volume or market share statistics.
- Other Binggrae entities: Binggrae, Banana Flavored Milk, Melona, Yoplait, Ddaom, Acafela, Cledor, Doctor Capsule, Crab Chips, The:Danbaek, Strawberry Flavored Milk, Haitai Ice, Binggrae Foundation, Binggrae Children's Drawing Contest, Binggrae Headquarters and Plants, Binggrae Font
- Other articles in the same genre can be found in the Ice Cream and Dairy Collection.
Questions
- What is the monthly search volume for Together?
- In South Korea, Together was searched an average of 27,459 times per month from Oct 2025 to Sep 2026. While down 20.7% compared to the same period last year, searches for 'Together ice cream', which specifies the product name, grew 15.7% to 8,508 searches.
- What Together information needs to be supplemented on the Binggrae website?
- As of the Oct 21, 2026 Brand Wiki analysis, Together received a coverage score of 60/100 points. Except for Category, the areas of Purchase Context, Attributes, Reputation, and Reasons for Selection are only partially provided, requiring reinforcement of contextual usage information.
- What is the gender and age distribution of people searching for Together?
- Based on monthly averages in Brand Finder for South Korea from Sep 2025 to Aug 2026, women accounted for 55.9% of Together searchers. By age group, people in their 40s led at 30.7%, followed by people in their 30s at 24.5%, and those aged 50 and older at 19.7%. Ages 25 to 29 recorded 9.7%, ages 13 to 19 recorded 7.7%, and ages 20 to 24 recorded 7.6%.
- What is Together's rank and share within the Ice Cream and Dairy category?
- In the Brand Finder Ice Cream and Dairy category for South Korea, based on monthly averages from Sep 2025 to Aug 2026, Together ranked 5th among 26 brands. Its share within the category was 3.8%. It ranked 9th one year earlier.
- What is the search volume of brands compared with Together?
- Among comparison search terms in South Korea from Oct 2025 to Sep 2026 on a monthly average, Häagen-Dazs recorded 58,102 searches, down 9.4% year over year. Natuur recorded 6,750 searches, down 30.6% year over year, and Cledor recorded 5,412 searches, down 25.0%. In the same table, search volume for Together ice cream was 8,508, up 15.7% year over year.
Sources
- ListeningMind keyword_info · kr · 2026-10-22 · 2026-10-22
- ListeningMind intent_finder · kr · 2026-10-22 · 2026-10-22
- ListeningMind path_finder · kr · 2026-10-22 · 2026-10-22
- ListeningMind Brand Finder · 한국 · 2022.09~2026.08 월간 검색량 · 2026-10-09
- Brand Wiki · 빙그레 엔티티 커버리지 · 2026-10-21
- 빙그레 홈페이지