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Footwear brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Footwear brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | New Balance | 1,959,112 | 14.9% | -17.4% |
| 2 | Nike | 1,919,832 | 14.6% | -10.7% |
| 3 | Adidas | 1,344,805 | 10.2% | -11.0% |
| 4 | ASICS | 1,112,763 | 8.4% | -8.5% |
| 5 | Crocs | 846,421 | 6.4% | -15.8% |
| 6 | HOKA | 734,467 | 5.6% | -6.2% |
| 7 | Skechers | 631,792 | 4.8% | -0.7% |
| 8 | Le Mouton | 584,250 | 4.4% | -26.8% |
| 9 | UGG | 489,127 | 3.7% | -18.2% |
| 10 | Mizuno | 386,384 | 2.9% | +8.5% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Onitsuka Tiger | 1,228,244 | 15.8% | +10.7% |
| 2 | New Balance | 1,117,464 | 14.4% | -13.8% |
| 3 | Adidas | 1,006,611 | 12.9% | +2.4% |
| 4 | ASICS | 825,782 | 10.6% | +14.0% |
| 5 | Nike | 739,794 | 9.5% | -5.2% |
| 6 | ABC-MART | 683,538 | 8.8% | -20.1% |
| 7 | Salomon | 517,297 | 6.7% | +51.7% |
| 8 | Hoka | 340,221 | 4.4% | +41.2% |
| 9 | Skechers | 292,933 | 3.8% | -4.7% |
| 10 | Dr. Martens | 290,433 | 3.7% | -11.0% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Nike | 4,749,914 | 13.9% | -5.7% |
| 2 | New Balance | 3,136,319 | 9.2% | -18.6% |
| 3 | Ugg | 3,128,358 | 9.2% | -16.0% |
| 4 | DSW | 2,981,304 | 8.8% | -2.2% |
| 5 | Adidas | 2,723,695 | 8.0% | -8.2% |
| 6 | Foot Locker | 2,563,339 | 7.5% | -7.1% |
| 7 | Birkenstock | 2,420,408 | 7.1% | +2.5% |
| 8 | Crocs | 2,401,648 | 7.1% | -3.0% |
| 9 | Hoka | 1,862,158 | 5.5% | -15.2% |
| 10 | Vans | 1,701,695 | 5.0% | -1.0% |
Pages about this genre (2)
How Does Search Interest Differ for Skechers and Le Mouton?When deciding search ad messaging for Skechers and Le Mouton, comparing co-searched terms alongside overall search volume is necessary. Over the past year (Sep 2025 to Aug 2026, South Korea, shoes category), monthly average search volume reached 633,763 for Skechers and 618,820 for Le Mouton. Skechers co-searches include functional line names such as Go Walk, Max Cushioning, and Arch Fit, while LeComparison · 2026-10-23Shoe Searches: Top Brands and Share in Korea, Japan, and the USWhen entering overseas footwear markets or planning global campaigns, you need to first identify which brands drive market interest in each country. The top brand by shoe search share differed by market: New Balance in Korea at 15.0%, Onitsuka Tiger in Japan at 15.9%, and Nike in the US at 13.8%. Here is a breakdown of brand concentration and search volume trends over the past three years across tComparison · 2026-10-23
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Data: Brand Finder. Search volume measures interest, not sales.