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Outdoor wear brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Outdoor wear brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | The North Face | 1,363,070 | 23.6% | +4.9% |
| 2 | Arc'teryx | 768,006 | 13.3% | +2.4% |
| 3 | Patagonia | 609,450 | 10.5% | +21.0% |
| 4 | Salomon | 507,587 | 8.8% | +11.9% |
| 5 | mont-bell | 446,729 | 7.7% | +96.4% |
| 6 | Discovery Expedition | 356,032 | 6.2% | -27.3% |
| 7 | Blackyak | 305,148 | 5.3% | -0.9% |
| 8 | Snow Peak | 296,760 | 5.1% | -9.7% |
| 9 | Eider | 240,287 | 4.2% | -9.7% |
| 10 | NEPA | 217,105 | 3.8% | -14.2% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Montbell | 1,184,550 | 29.6% | +25.2% |
| 2 | The North Face | 1,142,892 | 28.6% | -19.9% |
| 3 | Arc'teryx | 677,442 | 16.9% | +22.7% |
| 4 | Patagonia | 459,607 | 11.5% | -0.3% |
| 5 | Snow Peak | 163,570 | 4.1% | -7.3% |
| 6 | Mammut | 117,814 | 2.9% | -2.2% |
| 7 | Millet | 68,434 | 1.7% | +2.6% |
| 8 | Goldwin | 64,635 | 1.6% | +8.0% |
| 9 | Helly Hansen | 63,047 | 1.6% | -9.5% |
| 10 | Columbia | 57,276 | 1.4% | -3.8% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | L.L.Bean | 2,009,200 | 25.1% | -4.2% |
| 2 | The North Face | 1,787,650 | 22.4% | -2.2% |
| 3 | Patagonia | 1,451,525 | 18.2% | -0.0% |
| 4 | Arc'teryx | 695,317 | 8.7% | +16.7% |
| 5 | Eddie Bauer | 612,308 | 7.7% | -10.2% |
| 6 | Canada Goose | 520,410 | 6.5% | -5.6% |
| 7 | Salomon | 288,870 | 3.6% | +72.8% |
| 8 | Columbia | 256,633 | 3.2% | -7.2% |
| 9 | Cotopaxi | 241,183 | 3.0% | +1.1% |
| 10 | Fjallraven | 128,292 | 1.6% | -8.3% |
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Data: Brand Finder. Search volume measures interest, not sales.