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Apparel brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Apparel brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | UNIQLO | 3,317,542 | 26.8% | +34.0% |
| 2 | ZARA | 2,098,298 | 16.9% | +11.1% |
| 3 | SPAO | 900,859 | 7.3% | +31.1% |
| 4 | TOPTEN10 | 842,834 | 6.8% | +9.3% |
| 5 | Stüssy | 543,479 | 4.4% | -29.7% |
| 6 | H&M | 535,081 | 4.3% | -1.6% |
| 7 | Polo Ralph Lauren | 457,974 | 3.7% | +2.3% |
| 8 | 8SECONDS | 428,392 | 3.5% | +0.1% |
| 9 | Levi's | 349,566 | 2.8% | +19.7% |
| 10 | Lacoste | 335,724 | 2.7% | -20.0% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Uniqlo | 8,987,208 | 39.4% | -1.8% |
| 2 | Workman | 4,186,111 | 18.4% | +5.2% |
| 3 | Shimamura | 3,291,761 | 14.4% | +1.8% |
| 4 | SHEIN | 1,719,782 | 7.5% | +1.1% |
| 5 | ZARA | 1,541,079 | 6.8% | +3.3% |
| 6 | H&M | 677,002 | 3.0% | +0.2% |
| 7 | GU | 644,534 | 2.8% | -15.6% |
| 8 | Ralph Lauren | 631,967 | 2.8% | +6.4% |
| 9 | BEAMS | 584,609 | 2.6% | -8.6% |
| 10 | Honeys | 543,582 | 2.4% | -13.9% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Old Navy | 9,935,518 | 18.9% | +1.2% |
| 2 | Shein | 9,203,205 | 17.5% | -18.5% |
| 3 | Zara | 4,088,325 | 7.8% | -4.0% |
| 4 | American Eagle | 3,875,529 | 7.4% | -7.4% |
| 5 | Hollister | 3,733,784 | 7.1% | +6.4% |
| 6 | Abercrombie | 2,974,425 | 5.7% | -13.7% |
| 7 | H&M | 2,881,101 | 5.5% | -12.4% |
| 8 | Aritzia | 2,526,142 | 4.8% | +22.5% |
| 9 | Uniqlo | 2,309,404 | 4.4% | +4.8% |
| 10 | Carhartt | 2,060,542 | 3.9% | +7.9% |
Pages about this genre (2)
High and Low Search Months for Apparel (South Korea, 48 Months)The search index for the apparel genre in South Korea peaks in November at 127 and drops to its lowest in August at 77 (South Korea, Sep 2022 to Aug 2026, 48-month seasonality index). Search volume represents consumer interest, not sales volume.Data report · 2026-10-2229 Apparel Brands: What Each Generation and Gender Searches ForUNIQLO ranks first across all age groups, but relative search indices vary by age among SPAO, MIXXO, ARKET, emis, and Thursday Island.Data report · 2026-10-22
Related genres
FootwearBagsWatchesOutdoor wearAthleisureKimono, dress & fashion rentalClothing & tuxedo rental
Data: Brand Finder. Search volume measures interest, not sales.