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Watches brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Watches brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Galaxy Watch | 976,052 | 15.6% | -15.9% |
| 2 | Apple Watch | 823,938 | 13.2% | -32.1% |
| 3 | Cartier | 567,270 | 9.1% | +12.4% |
| 4 | Garmin | 477,512 | 7.6% | +15.5% |
| 5 | Casio | 447,254 | 7.1% | +39.1% |
| 6 | Seiko | 371,088 | 5.9% | +17.7% |
| 7 | Rolex | 357,365 | 5.7% | +4.2% |
| 8 | Omega | 209,656 | 3.3% | +1.9% |
| 9 | Hamilton | 171,298 | 2.7% | +7.7% |
| 10 | Swatch | 155,261 | 2.5% | +63.5% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Apple Watch | 1,230,172 | 29.4% | -18.5% |
| 2 | Rolex | 575,633 | 13.8% | -0.0% |
| 3 | Cartier | 442,857 | 10.6% | +17.9% |
| 4 | G-SHOCK | 403,237 | 9.6% | -2.0% |
| 5 | Seiko | 351,963 | 8.4% | +11.9% |
| 6 | Grand Seiko | 268,552 | 6.4% | +12.1% |
| 7 | Casio | 236,586 | 5.7% | +22.1% |
| 8 | Citizen | 214,035 | 5.1% | +6.7% |
| 9 | Garmin | 178,566 | 4.3% | -3.4% |
| 10 | Omega | 166,782 | 4.0% | +4.6% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Apple Watch | 1,893,983 | 19.5% | -23.2% |
| 2 | Rolex | 1,343,442 | 13.8% | +4.1% |
| 3 | Cartier | 975,459 | 10.0% | +8.2% |
| 4 | Garmin | 927,167 | 9.5% | +14.8% |
| 5 | G-Shock | 887,750 | 9.1% | +83.2% |
| 6 | Seiko | 621,349 | 6.4% | +44.1% |
| 7 | Fitbit | 469,964 | 4.8% | -15.4% |
| 8 | Casio | 442,782 | 4.5% | +44.2% |
| 9 | Patek Philippe | 373,567 | 3.8% | +10.4% |
| 10 | Citizen | 338,323 | 3.5% | +16.5% |
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Data: Brand Finder. Search volume measures interest, not sales.