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Domestic destinations brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Domestic destinations brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Busan | 666,966 | 12.0% | -13.7% |
| 2 | Gyeongju | 521,702 | 9.4% | -11.3% |
| 3 | Gangneung | 426,465 | 7.7% | -12.2% |
| 4 | Jeju | 350,424 | 6.3% | -16.5% |
| 5 | Sokcho | 331,672 | 6.0% | -17.4% |
| 6 | Jeonju | 329,372 | 5.9% | -13.3% |
| 7 | Yeosu | 323,683 | 5.8% | -29.3% |
| 8 | Daejeon | 281,445 | 5.1% | -11.9% |
| 9 | Daegu | 210,198 | 3.8% | -13.6% |
| 10 | Gunsan | 202,730 | 3.7% | -2.1% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Okinawa | 529,458 | 11.2% | -9.5% |
| 2 | Tokyo | 463,777 | 9.8% | -37.6% |
| 3 | Kyoto | 451,722 | 9.5% | -22.1% |
| 4 | Nagoya | 411,775 | 8.7% | -23.2% |
| 5 | Fukuoka | 336,425 | 7.1% | -33.0% |
| 6 | Hokkaido | 291,710 | 6.2% | +2.2% |
| 7 | Sendai | 272,674 | 5.8% | -27.4% |
| 8 | Osaka | 251,383 | 5.3% | -18.3% |
| 9 | Kanazawa | 223,158 | 4.7% | -12.0% |
| 10 | Nara | 203,088 | 4.3% | -14.0% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | las vegas | 216,683 | 10.9% | -77.0% |
| 2 | myrtle beach | 141,483 | 7.1% | -52.8% |
| 3 | san diego | 121,380 | 6.1% | -68.8% |
| 4 | orlando | 111,717 | 5.6% | -69.9% |
| 5 | chicago | 107,608 | 5.4% | -67.4% |
| 6 | key west | 100,842 | 5.1% | -72.3% |
| 7 | miami | 99,708 | 5.0% | -73.0% |
| 8 | new york | 98,433 | 5.0% | -72.1% |
| 9 | boston | 90,339 | 4.6% | -74.9% |
| 10 | palm springs | 88,971 | 4.5% | -70.4% |
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Data: Brand Finder. Search volume measures interest, not sales.