ListeningMind.AI / Wiki / Genres
Travel booking platforms brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Travel booking platforms brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Skyscanner | 2,881,566 | 23.6% | +3.9% |
| 2 | Agoda | 1,848,865 | 15.1% | -1.2% |
| 3 | 네이버 항공권 | 1,462,557 | 12.0% | +14.6% |
| 4 | Airbnb | 1,112,536 | 9.1% | -10.8% |
| 5 | HANATOUR | 1,040,016 | 8.5% | -15.9% |
| 6 | Trip.com | 943,448 | 7.7% | +41.9% |
| 7 | MyRealTrip | 572,900 | 4.7% | -8.0% |
| 8 | Yanolja | 567,369 | 4.6% | -9.5% |
| 9 | 여기어때 | 552,650 | 4.5% | +5.2% |
| 10 | MODETOUR | 482,949 | 4.0% | -27.6% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Rakuten Travel | 4,696,967 | 43.7% | +2.1% |
| 2 | Jalan | 3,583,133 | 33.4% | -3.3% |
| 3 | Agoda | 557,300 | 5.2% | -1.6% |
| 4 | JTB | 480,902 | 4.5% | -16.5% |
| 5 | Ikyu.com | 364,613 | 3.4% | +13.1% |
| 6 | Airbnb | 341,098 | 3.2% | +5.0% |
| 7 | Trip.com | 207,632 | 1.9% | +38.9% |
| 8 | Nippon Travel Agency | 185,312 | 1.7% | -14.2% |
| 9 | AirTrip | 179,747 | 1.7% | -12.0% |
| 10 | Expedia | 139,418 | 1.3% | -6.3% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Google Flights | 19,141,162 | 45.2% | +5.2% |
| 2 | Airbnb | 9,583,100 | 22.7% | -1.5% |
| 3 | Expedia | 5,496,358 | 13.0% | +8.8% |
| 4 | Vrbo | 2,718,628 | 6.4% | -3.5% |
| 5 | Priceline | 2,143,226 | 5.1% | -12.3% |
| 6 | Skyscanner | 1,555,622 | 3.7% | +5.3% |
| 7 | Tripadvisor | 833,208 | 2.0% | -2.3% |
| 8 | Kayak | 395,098 | 0.9% | -15.6% |
| 9 | Hotwire | 238,488 | 0.6% | -20.3% |
| 10 | Agoda | 197,468 | 0.5% | -4.2% |
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Related genres
Domestic destinationsHotelsAirlinesSports & exerciseGolf (clubs & wear)RV, boat & leisure rental
Data: Brand Finder. Search volume measures interest, not sales.