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Sports & exercise brands in search data: rankings, trends and analysis

Everything the ListeningMind wiki has on how people search for Sports & exercise brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.

Korea · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Golf	762,734	31.3%	+0.2%
2	Fitness	334,326	13.7%	-12.5%
3	Swimming	233,170	9.6%	-18.8%
4	Bowling	137,515	5.7%	-22.7%
5	Park Golf	132,814	5.5%	+30.0%
6	Camping	126,260	5.2%	-25.8%
7	Running	112,037	4.6%	-23.6%
8	Bicycle	107,180	4.4%	-33.5%
9	Billiards	89,669	3.7%	-9.8%
10	Hiking	86,390	3.6%	-13.6%

Japan · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Golf	55,925	17.9%	-20.5%
2	Tennis	47,439	15.2%	-19.2%
3	Yoga	38,292	12.2%	-27.2%
4	Strength Training	38,178	12.2%	-19.0%
5	Fishing	27,791	8.9%	-16.8%
6	Camping	22,003	7.0%	-24.4%
7	Pilates	18,186	5.8%	-17.0%
8	Skiing	13,424	4.3%	-27.4%
9	Swimming	12,821	4.1%	-1.1%
10	Surfing	10,426	3.3%	-26.5%

the US · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	bowling	996,046	20.6%	-1.5%
2	pilates	519,750	10.7%	-16.1%
3	cycling	511,615	10.6%	+4.4%
4	hiking	498,367	10.3%	-6.2%
5	golf	494,408	10.2%	-4.8%
6	camping	459,302	9.5%	-0.7%
7	yoga	405,231	8.4%	-20.4%
8	swimming	326,717	6.8%	+74.4%
9	fishing	226,672	4.7%	-7.8%
10	pickleball	180,192	3.7%	-6.0%

Pages about this genre (1)

How Search Ages and Seasons Differ Across Sports and FitnessWhen setting target audiences for new products or scheduling promotions in the sports and fitness category, identifying which activities people search for and when provides clear rationale for decisions. Across 15 brands in the South Korean sports and fitness genre, the monthly average search volume over the recent 12 months (Sep 2025 to Aug 2026) was 2,411,789 searches, led by Golf (31.2%), FitneGuide · 2026-10-23

Related genres

Domestic destinations Hotels Travel booking platforms Airlines Golf (clubs & wear)RV, boat & leisure rental

Data: Brand Finder. Search volume measures interest, not sales.