ListeningMind.AI / Wiki / Genres
Skincare brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Skincare brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Sulwhasoo | 290,148 | 6.6% | -8.3% |
| 2 | Medicube | 273,676 | 6.2% | -23.4% |
| 3 | Aestura | 248,471 | 5.7% | +14.8% |
| 4 | d'Alba | 248,368 | 5.7% | -18.2% |
| 5 | Dr.G | 233,526 | 5.3% | -16.5% |
| 6 | La Roche-Posay | 219,512 | 5.0% | +15.7% |
| 7 | ILLIYOON | 181,304 | 4.1% | +24.1% |
| 8 | Innisfree | 178,989 | 4.1% | -22.5% |
| 9 | Bioderma | 171,706 | 3.9% | -14.4% |
| 10 | Anua | 170,164 | 3.9% | +19.6% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Shiseido | 307,444 | 12.3% | -3.1% |
| 2 | Anua | 288,273 | 11.6% | +19.6% |
| 3 | Curel | 267,398 | 10.7% | +19.5% |
| 4 | ORBIS | 263,981 | 10.6% | -5.8% |
| 5 | ELIXIR | 232,217 | 9.3% | +27.3% |
| 6 | Medicube | 216,359 | 8.7% | +75.2% |
| 7 | Melano CC | 165,618 | 6.6% | -0.6% |
| 8 | FANCL | 159,236 | 6.4% | -6.4% |
| 9 | ALBION | 152,388 | 6.1% | -5.8% |
| 10 | La Roche-Posay | 118,031 | 4.7% | +11.7% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Sol de Janeiro | 485,607 | 16.0% | -32.1% |
| 2 | Medicube | 387,066 | 12.7% | +84.3% |
| 3 | CeraVe | 311,168 | 10.2% | -9.4% |
| 4 | The Ordinary | 251,233 | 8.3% | +3.3% |
| 5 | Clinique | 250,050 | 8.2% | -4.6% |
| 6 | Beauty of Joseon | 190,767 | 6.3% | -11.4% |
| 7 | Kiehl's | 176,667 | 5.8% | -15.5% |
| 8 | Neutrogena | 150,528 | 4.9% | -4.2% |
| 9 | Cetaphil | 144,112 | 4.7% | -12.1% |
| 10 | Paula's Choice | 122,917 | 4.0% | -11.7% |
Pages about this genre (1)
Related genres
Makeup & baseShampoo & hair careShampoo needsSkin treatments & devices
Data: Brand Finder. Search volume measures interest, not sales.