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Shampoo & hair care brands in search data: rankings, trends and analysis

Everything the ListeningMind wiki has on how people search for Shampoo & hair care brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.

Korea · top 10 by monthly searches (2025.10~2026.09)

#BrandMonthly searchesShare of genrevs last year
1Head & Shoulders55,1487.0%+8.9%
2LABO-H41,1855.3%-8.7%
3Gravity40,8925.2%-55.8%
4AMOS PROFESSIONAL37,0464.7%-10.1%
5TS34,1654.4%-18.9%
6Dr.FORHAIR32,7014.2%-3.5%
7Aveda32,3894.1%-13.6%
8Triconix31,7524.1%+325.2%
9Kerasys30,3263.9%-6.5%
10Kérastase28,0433.6%+80.5%

Japan · top 10 by monthly searches (2025.10~2026.09)

#BrandMonthly searchesShare of genrevs last year
1Diane155,87718.1%-34.4%
2MILBON145,22016.9%-16.7%
3Aujua114,19013.3%-3.0%
48 THE THALASSO88,48310.3%+7.2%
5&honey70,2628.2%-24.2%
6Kérastase68,1067.9%-5.3%
7BOTANIST62,4857.3%-2.4%
8Ichikami60,8837.1%-2.4%
9Pantene53,7336.3%-3.4%
10Moroccanoil40,4234.7%-19.2%

the US · top 10 by monthly searches (2025.10~2026.09)

#BrandMonthly searchesShare of genrevs last year
1Kerastase268,18817.3%+2.9%
2Olaplex201,88313.0%-16.9%
3Amika171,80811.1%-8.7%
4Redken171,02911.0%-7.9%
5Ouai130,6088.4%-14.0%
6K18129,8928.4%+5.1%
7Moroccanoil126,7928.2%-13.0%
8Pureology88,6225.7%-8.4%
9Head & Shoulders84,9005.5%-9.0%
10Pantene82,7705.3%+4.9%

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Data: Brand Finder. Search volume measures interest, not sales.