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Golf (clubs & wear) brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Golf (clubs & wear) brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Titleist | 285,809 | 16.1% | -14.7% |
| 2 | TaylorMade | 199,674 | 11.2% | -13.1% |
| 3 | Malbon Golf | 180,022 | 10.1% | -25.1% |
| 4 | PXG | 133,653 | 7.5% | -18.8% |
| 5 | Callaway | 119,578 | 6.7% | -21.2% |
| 6 | G/FORE | 102,297 | 5.7% | -16.4% |
| 7 | FootJoy | 98,559 | 5.5% | -14.3% |
| 8 | XXIO | 68,262 | 3.8% | -22.0% |
| 9 | SRIXON | 66,923 | 3.8% | -24.8% |
| 10 | Southcape | 63,841 | 3.6% | -16.5% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | TaylorMade | 181,392 | 29.1% | -3.0% |
| 2 | Callaway | 137,433 | 22.1% | -4.3% |
| 3 | Titleist | 81,786 | 13.1% | -12.1% |
| 4 | Srixon | 50,918 | 8.2% | -19.5% |
| 5 | Pearley Gates | 49,750 | 8.0% | -12.2% |
| 6 | Bridgestone Golf | 31,121 | 5.0% | -4.2% |
| 7 | New Balance Golf | 29,765 | 4.8% | -14.8% |
| 8 | XXIO | 24,162 | 3.9% | -10.6% |
| 9 | Honma Golf | 24,135 | 3.9% | -15.2% |
| 10 | Briefing Golf | 12,409 | 2.0% | -6.3% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Peter Millar | 377,442 | 23.1% | +45.6% |
| 2 | Titleist | 251,319 | 15.4% | -1.5% |
| 3 | TaylorMade | 230,949 | 14.1% | -7.5% |
| 4 | Callaway | 212,019 | 13.0% | +9.8% |
| 5 | G/Fore | 150,592 | 9.2% | -9.8% |
| 6 | Travis Mathew | 129,108 | 7.9% | -10.7% |
| 7 | FootJoy | 79,016 | 4.8% | -5.7% |
| 8 | Srixon | 77,364 | 4.7% | +3.6% |
| 9 | Malbon | 70,593 | 4.3% | +68.4% |
| 10 | PXG | 58,514 | 3.6% | -42.8% |
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Data: Brand Finder. Search volume measures interest, not sales.