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Bags brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Bags brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Louis Vuitton | 1,312,759 | 16.3% | -2.7% |
| 2 | Celine | 938,229 | 11.7% | -9.7% |
| 3 | Chanel | 736,464 | 9.1% | -3.3% |
| 4 | Prada | 624,204 | 7.8% | -6.0% |
| 5 | Dior | 536,663 | 6.7% | -15.7% |
| 6 | Hermès | 497,818 | 6.2% | +5.0% |
| 7 | Bottega Veneta | 453,447 | 5.6% | -4.4% |
| 8 | Longchamp | 446,593 | 5.5% | +4.4% |
| 9 | Coach | 435,901 | 5.4% | +56.6% |
| 10 | Gucci | 395,594 | 4.9% | -21.1% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Louis Vuitton | 905,395 | 20.3% | -14.8% |
| 2 | Hermès | 539,158 | 12.1% | -7.5% |
| 3 | Celine | 500,086 | 11.2% | -13.7% |
| 4 | Longchamp | 385,798 | 8.7% | +19.2% |
| 5 | CHANEL | 363,172 | 8.2% | -2.5% |
| 6 | Prada | 349,724 | 7.9% | -16.0% |
| 7 | Porter | 241,698 | 5.4% | +28.6% |
| 8 | Coach | 222,883 | 5.0% | -6.8% |
| 9 | Michael Kors | 222,399 | 5.0% | -14.3% |
| 10 | Gucci | 211,516 | 4.8% | -14.2% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Coach | 4,638,758 | 28.6% | +23.9% |
| 2 | Louis Vuitton | 3,351,446 | 20.7% | -6.4% |
| 3 | Chanel | 1,311,662 | 8.1% | +25.6% |
| 4 | Tory Burch | 1,159,201 | 7.2% | +6.7% |
| 5 | Michael Kors | 1,096,793 | 6.8% | -14.5% |
| 6 | Gucci | 1,084,004 | 6.7% | -2.2% |
| 7 | Kate Spade | 970,994 | 6.0% | -7.4% |
| 8 | Hermes | 728,468 | 4.5% | -7.1% |
| 9 | YSL | 679,471 | 4.2% | -6.0% |
| 10 | Longchamp | 666,925 | 4.1% | +7.8% |
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Data: Brand Finder. Search volume measures interest, not sales.