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VTubers brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for VTubers brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Nijisanji | 2,296,750 | 42.3% | -14.7% |
| 2 | hololive | 1,665,183 | 30.7% | -38.3% |
| 3 | Sakura Miko | 410,142 | 7.6% | -16.6% |
| 4 | VSPO! | 322,928 | 6.0% | -21.1% |
| 5 | Hoshimachi Suisei | 284,107 | 5.2% | -42.1% |
| 6 | Aogiri High School | 125,253 | 2.3% | -33.4% |
| 7 | Usada Pekora | 119,742 | 2.2% | -27.3% |
| 8 | Tsukino Mito | 82,381 | 1.5% | -52.8% |
| 9 | Houshou Marine | 76,879 | 1.4% | -53.8% |
| 10 | Neo-Porte | 42,922 | 0.8% | -39.9% |
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Singers & bandsK-pop idolsGamesStreaming & content platformsCharactersJ-pop idols
Data: Brand Finder. Search volume measures interest, not sales.