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Makeup & base brands in search data: rankings, trends and analysis

Everything the ListeningMind wiki has on how people search for Makeup & base brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.

Korea · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Hera	354,224	8.8%	-10.6%
2	Jung Saem Mool	252,297	6.3%	+15.3%
3	Rom&nd	208,457	5.2%	-39.0%
4	Espoir	164,106	4.1%	-29.4%
5	Yves Saint Laurent	143,883	3.6%	-20.3%
6	Chanel	142,673	3.6%	+15.1%
7	Etude	142,098	3.5%	-17.2%
8	Peripera	134,616	3.4%	-4.0%
9	Dior	132,805	3.3%	-9.9%
10	WakeMake	121,245	3.0%	-17.1%

Japan · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Dior	436,342	14.8%	-12.9%
2	CHANEL	382,933	13.0%	-10.2%
3	CEZANNE	363,375	12.4%	-10.6%
4	COSME DECORTE	350,011	11.9%	-12.7%
5	CANMAKE	315,592	10.7%	-10.9%
6	MAQuillAGE	232,460	7.9%	+1.1%
7	rom&nd	202,465	6.9%	-36.5%
8	Maybelline	116,512	4.0%	-21.9%
9	NARS	102,245	3.5%	-16.6%
10	LUNASOL	99,199	3.4%	-11.4%

the US · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Dior	693,608	20.6%	-8.8%
2	Fenty Beauty	263,248	7.8%	-13.7%
3	Charlotte Tilbury	242,350	7.2%	-5.0%
4	Rare Beauty	242,325	7.2%	-23.8%
5	MAC	225,300	6.7%	+0.9%
6	Maybelline	213,717	6.4%	-5.7%
7	Tarte	195,300	5.8%	-14.2%
8	Glossier	191,395	5.7%	-30.2%
9	L'Oreal	174,142	5.2%	-1.7%
10	Huda Beauty	168,292	5.0%	-18.9%

Pages about this genre (1)

33 Color & Base Brands: Where Each Generation SearchesWhen planning campaigns and lineups for color and base cosmetics, teams need to track how brand interest and demographic preferences shift across age groups.Data report · 2026-10-22

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Data: Brand Finder. Search volume measures interest, not sales.