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K-pop idols brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for K-pop idols brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | BTS | 1,369,692 | 10.7% | +143.8% |
| 2 | NewJeans | 744,141 | 5.8% | -59.1% |
| 3 | IVE | 645,980 | 5.0% | -54.8% |
| 4 | LE SSERAFIM | 527,152 | 4.1% | -6.8% |
| 5 | NMIXX | 517,797 | 4.0% | +5.5% |
| 6 | aespa | 498,295 | 3.9% | -63.0% |
| 7 | ILLIT | 485,094 | 3.8% | -1.9% |
| 8 | DAY6 | 467,090 | 3.6% | -68.9% |
| 9 | ATEEZ | 462,622 | 3.6% | +61.8% |
| 10 | fromis_9 | 449,647 | 3.5% | -38.9% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | BTS | 2,056,070 | 22.3% | +48.6% |
| 2 | &TEAM | 1,275,778 | 13.8% | +25.8% |
| 3 | ILLIT | 871,482 | 9.4% | +2.6% |
| 4 | aespa | 807,775 | 8.8% | -26.3% |
| 5 | LE SSERAFIM | 678,317 | 7.4% | -42.3% |
| 6 | BABYMONSTER | 504,760 | 5.5% | +11.9% |
| 7 | ENHYPEN | 459,526 | 5.0% | -55.1% |
| 8 | BLACKPINK | 448,070 | 4.9% | -38.7% |
| 9 | SEVENTEEN | 434,148 | 4.7% | -51.9% |
| 10 | RIIZE | 420,388 | 4.6% | -32.5% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | KATSEYE | 4,231,892 | 54.0% | +212.8% |
| 2 | ENHYPEN | 653,082 | 8.3% | -7.2% |
| 3 | BLACKPINK | 550,182 | 7.0% | -43.7% |
| 4 | BTS | 485,750 | 6.2% | +89.9% |
| 5 | LE SSERAFIM | 425,991 | 5.4% | +15.7% |
| 6 | NewJeans | 375,322 | 4.8% | -30.9% |
| 7 | ILLIT | 367,852 | 4.7% | +131.4% |
| 8 | ATEEZ | 307,134 | 3.9% | -32.4% |
| 9 | BABYMONSTER | 238,049 | 3.0% | -25.5% |
| 10 | aespa | 207,799 | 2.6% | -35.7% |
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Singers & bandsGamesStreaming & content platformsCharactersJ-pop idolsVTubers
Data: Brand Finder. Search volume measures interest, not sales.