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J-pop idols brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for J-pop idols brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Snow Man | 3,038,860 | 21.4% | -34.8% |
| 2 | SixTONES | 1,752,676 | 12.4% | +5.4% |
| 3 | Nogizaka46 | 1,316,490 | 9.3% | -31.5% |
| 4 | timelesz | 1,286,802 | 9.1% | -19.2% |
| 5 | Naniwa Danshi | 1,192,432 | 8.4% | -28.2% |
| 6 | FRUITS ZIPPER | 1,140,854 | 8.0% | -24.5% |
| 7 | Hinatazaka46 | 738,519 | 5.2% | -31.0% |
| 8 | Sakurazaka46 | 730,802 | 5.2% | -39.1% |
| 9 | JO1 | 675,725 | 4.8% | -34.1% |
| 10 | BE:FIRST | 661,917 | 4.7% | -27.3% |
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Singers & bandsK-pop idolsGamesStreaming & content platformsCharactersVTubers
Data: Brand Finder. Search volume measures interest, not sales.