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HR management brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for HR management brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Shiftee | 39,984 | 42.3% | +18.9% |
| 2 | Jabda | 18,643 | 19.7% | +35.9% |
| 3 | Workday | 12,113 | 12.8% | +25.1% |
| 4 | Ninehire | 10,745 | 11.4% | +33.9% |
| 5 | Lemonbase | 8,477 | 9.0% | -12.4% |
| 6 | Wanted Space | 4,293 | 4.5% | -20.3% |
| 7 | 알밤 | 191 | 0.2% | +6.6% |
| 8 | Caps Geuntaegwanri | 185 | 0.2% | -30.1% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Jobcan | 382,502 | 43.7% | +20.8% |
| 2 | SmartHR | 143,560 | 16.4% | +14.8% |
| 3 | Kaonavi | 128,063 | 14.6% | +12.9% |
| 4 | KING OF TIME | 89,222 | 10.2% | +22.4% |
| 5 | freee HR and Labor | 41,591 | 4.7% | +19.0% |
| 6 | rakumo | 23,977 | 2.7% | +7.4% |
| 7 | Bugyo Cloud | 23,893 | 2.7% | -3.9% |
| 8 | jinjer | 18,459 | 2.1% | +3.4% |
| 9 | HRMOS | 13,022 | 1.5% | +2.5% |
| 10 | Workday | 11,527 | 1.3% | -2.9% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | ADP | 3,910,500 | 35.9% | -8.1% |
| 2 | Paylocity | 1,725,693 | 15.8% | -4.3% |
| 3 | Workday | 1,589,238 | 14.6% | +19.1% |
| 4 | Paycor | 976,972 | 9.0% | -9.1% |
| 5 | Paycom | 799,869 | 7.3% | +2.5% |
| 6 | Paychex | 641,249 | 5.9% | +7.5% |
| 7 | UKG | 409,084 | 3.8% | +18.9% |
| 8 | Rippling | 408,942 | 3.8% | +20.7% |
| 9 | Gusto | 319,658 | 2.9% | +11.1% |
| 10 | BambooHR | 122,401 | 1.1% | -9.0% |
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Collaboration toolsJob & career platformsERP, accounting & taxCRM & marketing SaaSE-contracts & e-signaturesPayments & PGCloud & dev infrastructureSmall business toolsCoworking spacesEquipment & tool rental
Data: Brand Finder. Search volume measures interest, not sales.