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EVs brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for EVs brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Tesla Model Y | 745,805 | 14.2% | +32.4% |
| 2 | Kia PV5 | 705,860 | 13.5% | +148.8% |
| 3 | EV3 | 515,698 | 9.8% | +5.7% |
| 4 | EV5 | 506,255 | 9.7% | +86.3% |
| 5 | IONIQ 9 | 370,335 | 7.1% | -14.0% |
| 6 | IONIQ 5 | 368,299 | 7.0% | +1.5% |
| 7 | Tesla Model 3 | 346,827 | 6.6% | +58.2% |
| 8 | EV6 | 335,966 | 6.4% | +9.1% |
| 9 | EV9 | 307,408 | 5.9% | +12.6% |
| 10 | IONIQ 6 | 255,358 | 4.9% | -8.9% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | bZ4X | 208,479 | 29.6% | +415.1% |
| 2 | Tesla Model Y | 120,831 | 17.1% | +61.2% |
| 3 | Nissan Leaf | 103,309 | 14.7% | +69.9% |
| 4 | Nissan Sakura | 76,549 | 10.9% | +4.0% |
| 5 | Tesla Model 3 | 65,782 | 9.3% | +10.5% |
| 6 | Ariya | 45,519 | 6.5% | -24.5% |
| 7 | Lexus RZ | 29,493 | 4.2% | +64.2% |
| 8 | Solterra | 28,129 | 4.0% | +203.6% |
| 9 | Honda e | 19,691 | 2.8% | -28.9% |
| 10 | BYD Dolphin | 7,169 | 1.0% | -4.8% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Tesla Model 3 | 536,851 | 23.1% | -12.4% |
| 2 | Tesla Cybertruck | 476,574 | 20.5% | -56.8% |
| 3 | Rivian R2 | 355,362 | 15.3% | +191.3% |
| 4 | Honda Prologue | 145,981 | 6.3% | -51.2% |
| 5 | Cadillac Lyriq | 141,650 | 6.1% | -29.1% |
| 6 | Kia EV9 | 131,418 | 5.7% | -18.8% |
| 7 | Ford Mustang Mach-E | 125,345 | 5.4% | -11.2% |
| 8 | Hyundai Ioniq 5 | 103,222 | 4.4% | -14.6% |
| 9 | Kia EV6 | 102,691 | 4.4% | -33.4% |
| 10 | Nissan Leaf | 101,761 | 4.4% | -4.7% |
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Data: Brand Finder. Search volume measures interest, not sales.