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Detergent & softener brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Detergent & softener brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Downy | 156,014 | 22.4% | +3.8% |
| 2 | Frosch | 119,240 | 17.1% | -16.5% |
| 3 | Snuggle | 102,579 | 14.7% | -20.6% |
| 4 | Persil | 93,030 | 13.3% | -3.7% |
| 5 | Pigeon | 47,898 | 6.9% | -9.1% |
| 6 | Blanc101 | 38,443 | 5.5% | -9.3% |
| 7 | Saffron | 35,770 | 5.1% | -26.4% |
| 8 | Laundrin | 26,442 | 3.8% | +12.6% |
| 9 | Le Chatelard 1802 | 19,120 | 2.7% | -21.6% |
| 10 | Lenor | 15,436 | 2.2% | +265.3% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Utamaro | 61,789 | 13.2% | +3.5% |
| 2 | Wide Haiter | 58,956 | 12.6% | +6.3% |
| 3 | Ariel | 53,440 | 11.4% | +2.6% |
| 4 | Sarasa | 52,104 | 11.1% | +15.6% |
| 5 | Laundrin | 40,035 | 8.5% | -5.5% |
| 6 | Attack | 37,467 | 8.0% | -8.8% |
| 7 | Humming | 37,380 | 8.0% | -1.9% |
| 8 | Lenor | 29,388 | 6.3% | -11.6% |
| 9 | NANOX | 27,272 | 5.8% | -10.6% |
| 10 | Bold | 26,742 | 5.7% | -7.7% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Tide | 105,532 | 26.9% | -0.6% |
| 2 | OxiClean | 67,156 | 17.1% | +9.9% |
| 3 | Arm & Hammer | 47,111 | 12.0% | +3.1% |
| 4 | Mrs. Meyer's | 41,517 | 10.6% | +1.5% |
| 5 | Snuggle | 30,607 | 7.8% | -9.6% |
| 6 | Gain | 26,141 | 6.7% | -23.9% |
| 7 | Downy | 25,992 | 6.6% | +3.0% |
| 8 | Persil | 19,279 | 4.9% | -3.3% |
| 9 | Seventh Generation | 14,900 | 3.8% | +3.5% |
| 10 | Cascade | 14,667 | 3.7% | -2.7% |
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Data: Brand Finder. Search volume measures interest, not sales.