비고객 리포트 스킬

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찾아보고도 사지 않는 이유를 '못 산다 · 안 산다 · 기준에 못 미친다 · 다른 걸 산다' 네 가지로 나누고 검색량 순으로 정리합니다.

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SKILL.md (앞부분)

---
name: lm-non-customer
description: Explains why people who search for a category do not buy, or buy something else, using ListeningMind constraint, avoidance, threshold, expectation, pitfall and alternative data from real searches in Korea, Japan or the US. Use when someone asks about non-customers, drop-off reasons, barriers to purchase or why a category is not growing.
---

# Non-customer report

Survey panels mostly reach people who already buy. Search records also contain people who looked and did not buy. This skill reads the parts of a topic graph that describe hesitation and rejection.

{COMMON}

## Steps

1. Agree on the topic and market. Run the same quote and order flow as for a topic (product `intent_kg`).
2. From `get_order_result`, use these elements: constraint, avoidance, threshold, expectation, pitfall, trade-off, and from the entity layer: alternative.
3. Group the nodes into four kinds of barrier:
   - **Cannot**: constraints (budget, time, space, rules, compatibility).
   - **Will not**: avoidance (fear, complaints, risk).
   - **Not good enough**: thresholds and expectations the category does not meet.
   - **Something else instead**: alternatives and trade-offs.
4. Rank barriers by monthly volume. Quote the node text.

## Report format

- **Biggest barrier** in one sentence with its volume.
- **Barrier table**: kind, node, monthly volume, what it suggests.
- **What would remove it**: one action per top barrier, and the evidence a brand would need (for example a measured spec that answers a threshold).
…

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