Intent map · United States
Used cars
Top buying situations for used cars in the US: Need to Buy a Used Car; Seeking Certified Pre-Owned Vehicles; Understanding Used Car Terminology. What decides the purchase: Certified Pre-Owned Status; Reliability; Vehicle History. From real US search journeys, free to read.
What people search on the way to buying “used cars”Intent readoutused carsUsed VehiclesUSJPKRcost $0 · no sign-up
In one line
In the US, used cars shopping starts with “Need to Buy a Used Car” and “Seeking Certified Pre-Owned Vehicles”, and people choose on “Certified Pre-Owned Status” and “Reliability”.
Numbers are monthly US searches.01 · cep
Buying situations
When the need starts
- Need to Buy a Used Car673K/mo
- Seeking Certified Pre-Owned Vehicles61.3K/mo
- Understanding Used Car Terminology12.1K/mo
+3 more in the full graph
02 · nano intent
Goals
What they are trying to get done
- Sell Used Vehicle216K/mo
- Identify Best Buying Channels18.1K/mo
- Learn Used Car Buying Process5.1K/mo
+3 more in the full graph
03 · kbf
Decision criteria
How they choose
- Certified Pre-Owned Status61.3K/mo
- Reliability46/mo
- Vehicle History
+4 more in the full graph
04 · threshold
Thresholds
The numbers they search for
- $5,000 USD9.9K/mo
- $2,000 USD4.7K/mo
- $10,000 USD2.2K/mo
+5 more in the full graph
05 · brand
Brands in the journey
Who shows up on the way
- CarMax4.1M/mo
- CarGurus3.4M/mo
- Enterprise Car Sales368K/mo
+9 more in the full graph
You are seeing 15 of 84 nodes: the top 3 of each element by monthly search volume. The full graph adds the relations between them, the evidence behind each one, and exports for your tools and agents.
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