Beer
Top buying situations for beer in the US: Need to understand different beer types and styles; Questioning if beer is considered alcohol; Seeking information on how beer is made. What decides the purchase: Beer style or type; Brand reputation and recognition; Fermentation method and yeast type. From real US search journeys, free to read.
In the US, beer shopping starts with “Need to understand different beer types and styles” and “Questioning if beer is considered alcohol”, and people choose on “Beer style or type” and “Brand reputation and recognition”.
Numbers are monthly US searches.Buying situations
When the need starts
- Need to understand different beer types and styles22.2K/mo
- Questioning if beer is considered alcohol9.5K/mo
- Seeking information on how beer is made4.4K/mo
Goals
What they are trying to get done
- Identify and categorize beer styles22.2K/mo
- Understand beer's ingredients and production process4.4K/mo
- Compare different beer types and their characteristics3.6K/mo
Decision criteria
How they choose
- Beer style or type56.8K/mo
- Brand reputation and recognition53.2K/mo
- Fermentation method and yeast type3.6K/mo
Thresholds
The numbers they search for
- 5% alcohol by volume (standard beer)
- 12-ounce standard drink
- 8.5% – 9.5% ABV (Belgian Tripel)
Brands in the journey
Who shows up on the way
- Miller's Ale House632K/mo
- Bass Ale227.7K/mo
- Blue Moon53.2K/mo
Pitfalls
What makes them hesitate
- Landlords should screen occupants and collect independent security deposits when listing properties with ALE Solutions, as ALE does not cover property damage.
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