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Intent Elements · US · Limited

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US Beer Search Intent: Style Categories and Key Factors

Search query data in the United States shows high interest in categorizing beer styles and identifying specific brands. Consumers also evaluate fermentation methods, alcohol content, and dietary restrictions such as gluten-free formulations.

Content gate: evidence supports an attributed draft. Scope review and publication approval are still done by a person.

nodes 99relations 179age 11.8 daysread: 0 Lima

15 elements preview

Top 3 per element by search volume (monthly average). Full nodes and evidence come from intent_elements over the API or MCP.

Decision layer
CEP · Buying situationThe trigger, situation, problem or moment that creates the need
  • Need to understand different beer types and styles
  • Questioning if beer is considered alcohol 9,533
  • Seeking information on how beer is made
+1
Nano intentThe specific result or task wanted in that situation
  • Find specific beer products or brands
  • Identify and categorize beer styles
  • Understand beer's ingredients and production process
+1
KBF · Choice criteriaCriteria for comparing and choosing (must-have, preferred, situational)
  • Beer style or type 56,833
  • Brand reputation and recognition
  • Fermentation method and yeast type
+2
ThresholdRecurring consumer cut-off values, always with a number and unit
  • 5% alcohol by volume (standard beer)
  • 12-ounce standard drink
  • 8.5% – 9.5% ABV (Belgian Tripel)
+12
AvoidanceFears, complaints and risks that cause rejection or drop-off
  • Avoiding gluten
  • Avoiding alcohol
  • Avoiding negative health effects
RTB · Reason to believeClaim, evidence, source and confidence chain
  • Wikipedia
  • BJCP Style Guidelines
  • National Institute on Alcohol Abuse and Alcoholism (NIAAA)
+2
Knowledge layer
HeuristicPractical rules in the form "if this, then do that"
  • To preserve beer flavor and aroma, follow the 3-30-300 Rule, which states that beers stored for 3 days at 90°, 30 days at 72°, or 300 days at 38° will experience the same level of oxidation.
ConventionRules repeated across brands and documents; may be folk belief, so review it
  • Beer is universally considered an alcoholic beverage due to its ethanol content from fermentation.
  • In the U.S., beverages with 0.5% alcohol by volume or higher are generally regulated as alcohol.
  • The primary distinction between lagers and ales lies in the type of yeast used and their respective fermentation temperatures.
+13
ExpectationThe level consumers take for granted; falling short causes complaints
  • For women, moderate or low-risk drinking is considered no more than three drinks in any one day and no more than seven drinks per week.
  • For men, moderate or low-risk drinking is considered no more than four drinks a day and no more than 14 drinks per week.
PitfallConditions that cost you if unknown: counterexamples, exceptions, hidden costs
  • Landlords should screen occupants and collect independent security deposits when listing properties with ALE Solutions, as ALE does not cover property damage.
BenchmarkA measured difference between two options
  • A standard 12-ounce beer, typically with 5% alcohol by volume, contains the same amount of pure alcohol as a standard shot of liquor or a glass of wine.
  • India Pale Lagers (IPLs) typically range from 5.5% to 7.0% ABV with a moderate-to-high bitterness of 30 to 70 IBU.
  • British Strong Ale (Category 17A) has an Original Gravity (OG) of 1.055 - 1.080, Final Gravity (FG) of 1.015 - 1.022, IBUs of 30 - 60, SRM of 8 - 22, and ABV of 5.5% - 8.0%.

Elements not found in this topic: Occasion, Constraint, Trade-off, Stance

What this topic shows

  • Beer style or type represents the highest key buying factor interest at 56,833 search volume, followed by brand reputation at 53,166.
  • In the avoidance category, gluten avoidance accounts for 53,166 search volume among consumers seeking specific formulations.
  • Category entry point data reveals 22,200 searches for understanding beer styles and 9,533 searches questioning whether beer is classified as alcohol.

The summary was written by a language model from the data above; numbers not in the data were removed.

Journey hubs
  • beer styles chart 0
  • ale housing 77,000
  • ale vs beer 2,400
  • ale meaning 3,133
  • types of beer brands 1,700
  • ale and beer 2,233

Queries where searches gather, with monthly volume. The order people move between them is not confirmed yet.

Limits of this topic
  • This intent knowledge graph does not explicitly cover consumption occasions or detailed consumer expectations due to a lack of direct evidence in the provided search data.
  • Specific pricing information or market share data for brands is not available.
  • For one node, the model could not provide supporting search queries, so actual collected queries (including related searches and PAA) that overlap with the label were found by rule and attached as evidence. The evidence for these nodes is only accepted as 'derived'.
How an agent uses this topic (API·MCP)
  • What are the search volumes for beer styles compared to brand reputation queries in the US market?
  • How does consumer search volume for gluten avoidance compare with searches for alcohol content thresholds?
  • Which regulatory benchmarks define standard drink measurements and alcohol by volume in this dataset?
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REST: GET https://daas.listeningmind.ai/v1/topics/00e891b8e04b/elements?types=cep,kbf,avoidance&max_lima=70 · 70 Lima · first 2 free

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Related definitions and apps

DefinitionsIntent knowledge graph (IKG)15 intent elementsCEP · Buying situationKBF · Choice criteriaSearch journey

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