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Hearing aids brands in search data: rankings, trends and analysis
Everything the ListeningMind wiki has on how people search for Hearing aids brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.
Korea · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Phonak | 8,134 | 22.1% | +2.5% |
| 2 | Signia | 6,724 | 18.3% | -1.2% |
| 3 | Oticon | 5,207 | 14.1% | -12.3% |
| 4 | Starkey | 5,061 | 13.7% | -6.4% |
| 5 | Costco Hearing Aid | 3,332 | 9.0% | -0.1% |
| 6 | Beltone | 2,693 | 7.3% | -8.3% |
| 7 | ReSound | 1,965 | 5.3% | -9.7% |
| 8 | Widex | 1,940 | 5.3% | -16.1% |
| 9 | AirPods Hearing Aid | 1,068 | 2.9% | -55.3% |
| 10 | 대한보청기 | 548 | 1.5% | -28.3% |
Japan · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Oticon | 1,433 | 26.4% | -20.7% |
| 2 | Beltone | 1,425 | 26.3% | +37.7% |
| 3 | Starkey | 938 | 17.3% | -16.7% |
| 4 | Widex | 688 | 12.7% | -15.5% |
| 5 | ReSound | 438 | 8.1% | -7.6% |
| 6 | MEGANE SUPER | 316 | 5.8% | -15.8% |
| 7 | オリーブ 補聴器 | 184 | 3.4% | -27.5% |
the US · top 10 by monthly searches (2025.10~2026.09)
| # | Brand | Monthly searches | Share of genre | vs last year |
|---|---|---|---|---|
| 1 | Costco hearing aids | 135,417 | 30.4% | +14.4% |
| 2 | Phonak | 55,217 | 12.4% | +7.0% |
| 3 | Oticon | 54,658 | 12.3% | +7.8% |
| 4 | Audien | 48,492 | 10.9% | +13.1% |
| 5 | Miracle-Ear | 37,965 | 8.5% | -19.5% |
| 6 | Starkey | 33,733 | 7.6% | -7.3% |
| 7 | Signia | 27,434 | 6.2% | +4.6% |
| 8 | Jabra Enhance | 19,025 | 4.3% | +23.7% |
| 9 | ReSound | 16,725 | 3.8% | -6.2% |
| 10 | Beltone | 16,350 | 3.7% | -10.9% |
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Data: Brand Finder. Search volume measures interest, not sales.