Intent map · United States
Wine
Top buying situations for wine in the US: Interest in wine tasting experiences; Interest in making wine at home; Preparing for a wine-related event. What decides the purchase: Wine Type/Varietal; Taste Profile; Origin/Region. From real US search journeys, free to read.
What people search on the way to buying “wine”Intent readoutwineWine (alcoholic beverage)USJPKRcost $0 · no sign-up
In one line
In the US, wine shopping starts with “Interest in wine tasting experiences” and “Interest in making wine at home”, and people choose on “Wine Type/Varietal” and “Taste Profile”.
Numbers are monthly US searches.01 · cep
Buying situations
When the need starts
- Interest in wine tasting experiences60.5K/mo
- Interest in making wine at home523/mo
- Preparing for a wine-related event213/mo
+3 more in the full graph
02 · nano intent
Goals
What they are trying to get done
- Locate wine tasting venues or events60.5K/mo
- Understand wine's health benefits and risks1.7K/mo
- Learn how to make wine523/mo
+2 more in the full graph
03 · kbf
Decision criteria
How they choose
- Wine Type/Varietal85K/mo
- Taste Profile54.7K/mo
- Origin/Region29.9K/mo
+4 more in the full graph
04 · threshold
Thresholds
The numbers they search for
- Price under $2043/mo
- Volume of 1 gallon10/mo
- 50°F · 24 to 48 hours
+4 more in the full graph
05 · brand
Brands in the journey
Who shows up on the way
- Red Heifer Winery2.6K/mo
- French Bloom286/mo
- Total Wine & More
+9 more in the full graph
06 · pitfall
Pitfalls
What makes them hesitate
- Breaking grape seeds during crushing can make the wine bitter.
You are seeing 16 of 112 nodes: the top 3 of each element by monthly search volume. The full graph adds the relations between them, the evidence behind each one, and exports for your tools and agents.
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