Week of 2026-10-23
The US Intent Index
What Americans are trying to buy, and why: the biggest buying situations across every US category we map, ranked by monthly searches. Published every Friday.
The 20 biggest buying situations
car insurance · Contract Expiration or Renewal 723K
watch · Need for New Watch 673K
used cars · Need to Buy a Used Car 673K
vitamin d · Seeking Vitamin D Supplementation 632K
monitor · Shadow on Computer Screen 422.7K
magnesium supplement · Initial Magnesium Supplement Consideration 373K
perfume · Interest in Scented Items 368K
sunglasses · Need to purchase new sunglasses 345.7K
glasses · Need to purchase new sunglasses 345.7K
tablet · Need a New Tablet PC 341.4K
jeans · Brand-Specific Search 324.3K
resort · Preferring All-Inclusive Experience 305K
washing machine · Seeking new appliance 301K
dress · Need a summer dress for the season 185.7K
suitcase · Checking Airline Luggage Rules 158.7K
suit · Checking Airline Luggage Rules 158.7K
cruise · Desire for a Luxury Vacation 146.7K
pet insurance · Pet Owner Considering New Policy 121.8K
wallet · Need a New Wallet 97K
desk · Replacing or upgrading an existing desk 79.5K
What decides the purchase, most searched
Availability and Convenience of Purchase/Service 2.6MBrand Reputation 1.5MPortability and Installation Ease 1.2MSize and Capacity 800.7KEffectiveness for Specific Conditions 557.7KFeatures / Protection 347.3KAll-Inclusive Option 305KCompany Reputation 282.7KTarget Audience 255.7KPrice Affordability 246KDress length 216KFeatures 175.6KPerformance 167.3KLuxury Level 158.7KErgonomics and adjustability 155KSource Material 135K
Free to cite with a link: “Source: ListeningMind US Intent Index”.