Brokerages & investing apps brands in search data: rankings, trends and analysis

Everything the ListeningMind wiki has on how people search for Brokerages & investing apps brands: how much, when and how. The tables are Brand Finder's monthly averages for the last 12 months.

Korea · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Toss Securities	1,512,721	25.3%	+208.2%
2	Mirae Asset Securities	1,512,148	25.3%	+156.5%
3	Kiwoom Securities	634,017	10.6%	+39.6%
4	Samsung Securities	623,282	10.4%	+71.0%
5	Korea Investment & Securities	386,275	6.5%	+54.1%
6	NH Investment & Securities	379,728	6.4%	+56.5%
7	KB Securities	232,897	3.9%	+51.1%
8	Daishin Securities	161,000	2.7%	+18.8%
9	Yuanta Securities	159,397	2.7%	+44.6%
10	Shinhan Securities	122,053	2.0%	+33.0%

Japan · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Rakuten Securities	7,789,808	51.6%	+5.1%
2	SBI Securities	3,783,558	25.0%	+10.5%
3	Nomura Securities	1,070,575	7.1%	-14.9%
4	Daiwa Securities	627,225	4.2%	-34.5%
5	Monex Securities	551,017	3.6%	-7.3%
6	Matsui Securities	527,025	3.5%	-12.2%
7	Mizuho Securities	303,558	2.0%	-11.0%
8	SMBC Nikko Securities	254,322	1.7%	-5.9%
9	Okasan Securities	109,831	0.7%	+1.5%
10	GMO Click Securities	88,262	0.6%	+2.3%

the US · top 10 by monthly searches (2025.10~2026.09)

#	Brand	Monthly searches	Share of genre	vs last year
1	Charles Schwab	7,959,387	38.7%	+4.4%
2	Fidelity	4,423,325	21.5%	+17.2%
3	Vanguard	3,472,261	16.9%	-2.5%
4	E*Trade	1,410,235	6.9%	+4.5%
5	Robinhood	1,101,617	5.4%	-6.3%
6	Merrill Edge	804,218	3.9%	+3.4%
7	Coinbase	757,300	3.7%	-51.8%
8	Acorns	284,879	1.4%	-5.2%
9	Webull	206,419	1.0%	-18.4%
10	Wealthfront	158,032	0.8%	-12.2%

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Data: Brand Finder. Search volume measures interest, not sales.