# Months with High and Low Park Golf Equipment Searches (Korea, 48 Months)

In the Korean market, the Park Golf equipment search seasonality index peaks in October at 114 and drops to its lowest in April at 85 (2022.09~2026.08). Across 48 months of data, the index rises in autumn and spring and declines in summer and April.

Kim San · Data report · 2026-10-22 06:30 KST · https://daas.listeningmind.ai/en/wiki/kr-parkgolf-search-season

## Which Month Has the Most Park Golf Equipment Searches?

Looking at the seasonality index for the Park Golf equipment category in the Korean market, October records the highest figure of the year at 114 (based on 48 months from 2022.09 to 2026.08, where a seasonality index of 100 represents the 12-month moving average centered on that month). In contrast, the lowest month is April, with an index of 85.

Looking at the monthly trend, periods when the index exceeds 100 are January (108), March (105), May (111), June (106), October (114), and November. Periods falling below 100 are April (85), July, August (86), and December. The index drops to 85 in April, rebounds to 111 in May, declines again in July and August (86), and rises to 114 in October.

This index reflects the volume of consumer interest entered into search boxes, not sales volume. Higher search volume does not necessarily mean an equivalent volume of purchases occurred in that month. It serves as a benchmark for understanding when public exploration concentrates within the annual demand flow. When analyzing these patterns, it is effective to examine changes in search term composition over time from an [Intent Intelligence](https://daas.listeningmind.ai/en/wiki/intent-intelligence) perspective.

| Month | Park Golf Equipment Category | Volvik | Prime |
|---|---|---|---|
| January | 108 | 81 | 103 |
| February | 100 | 73 | 101 |
| March | 105 | 95 | 122 |
| April | 85 | 67 | 86 |
| May | 111 | 88 | 119 |
| June | 106 | 86 | 85 |
| July | 91 | 74 | 70 |
| August | 86 | 90 | 80 |
| September | 100 | 121 | 104 |
| October | 114 | 150 | 105 |
| November | 101 | 113 | 102 |
| December | 91 | 88 | 92 |

![Total monthly search volume for the Park Golf equipment category](/wiki-fig/kr-parkgolf-search-season.svg)

## Which Brands Have Large Seasonal Differences in Search Volume?

The search index for the Park Golf equipment category as a whole and those for individual brands show different patterns. Volvik is a brand with large seasonal differences throughout the year. Its October index rises to 150, marking the annual peak, while it drops to 67 in April. Although this aligns with October being the peak month for the overall category, its swing is wider than the category average.

On the other hand, Prime and Giga peak at different times. Prime is highest in March at 122 and lowest in July at 70. Giga records its annual high of 124 in May and drops to 73 in August. While the overall category index peaks in October, interest is more concentrated in March for Prime and in May for Giga.

The months when indices rise and fall vary by brand. Volvik forms its peak around October, while Prime centers around March and Giga around May. This demonstrates that search trends for a specific brand cannot be assumed to match the overall category average index. Differences in when users search for each brand should be examined individually when developing marketing strategies.

## How Does the Search Index Move Over the Next Three Months?

In the Korean market, the trend for Park Golf equipment over the next three months passes through November and December toward 108 in January (2022.09~2026.08). Immediately after reaching the annual peak of 114 in October, it approaches the baseline in November. It then enters a lower range for the year in December.

In January, the index rebounds to 108. The 48-month average confirms a pattern where the search index, having temporarily declined at year-end, climbs back above 100 at the start of the year.

Because index fluctuations occur during this period, execution should follow monthly changes rather than relying on a simple average across the timeframe. Budget and resource deployment should be timed based on observed data showing a moderate slowdown in November, a trough in December, and a rebound in January. In the process of [turning search signals into hypotheses](https://daas.listeningmind.ai/en/wiki/search-signals-to-hypotheses), it is necessary to examine the index difference between December and January at the detailed keyword level.

## How to Apply Monthly Season Calendar Data in Practice

Season calendar data serves as a basis for determining operational timing across departments. Marketers and advertisers schedule ad budget allocations ahead of peaks in search volume in May (111) or October (114). They can adjust paid advertising exposure during April when the index drops to 85, and time promotional campaigns to align with January (108) as the index turns upward.

For strategic planners, MDs, and product planners, it serves as a guide for managing inventory and delivery timing. They can secure stock starting in September (100) ahead of peak interest in October, and inspect the supply chain during the August period when the index drops to 86 to avoid excessive inventory burden. Because peak seasons differ between the overall category and individual brands (Prime at 122 in March, Giga at 124 in May, Volvik at 150 in October), procurement plans should be adjusted accordingly by brand.

Content planners publish content right where consumers begin their search journey. Placing relevant guides or product comparison information ahead of rebounds in January and May can capture organic traffic. IT and AX practitioners can connect these monthly index fluctuations to automation rules or dashboard notification criteria within a [Marketing AX](https://daas.listeningmind.ai/en/wiki/marketing-ax) system to accelerate operational decision-making.

## Methodology

- Data: ListeningMind [Brand Finder](https://daas.listeningmind.ai/en/catalog/apps/brand-finder) Korea edition, 48 months from 2022.09 to 2026.08. Sum of monthly search volumes on Naver and Google.
- Monthly average search volume: Average over the last 12 months (2025.09~2026.08). Combined volume of brand-only searches and "brand + product/modifier" searches.
- Year-over-year: Comparing the latest 12-month average with the previous 12-month average. Compared to 3 years ago: Comparing with the first 12-month average (left blank and marked "New" if the first 12-month value is less than 10% of the latest value).
- Share within category: Proportion of the total search volume across the 11 brands included in this category. Inclusion criteria follow Brand Finder category rules.
- Seasonality index: Average of the monthly search volume divided by the 12-month moving average centered on that month. Trend effects have been removed; this is not a forecast.
- Search volume reflects consumer interest and is not a sales volume or market share statistic.
- Other articles in the same category can be found in the [Park Golf Equipment Category Collection](https://daas.listeningmind.ai/en/wiki/genre/parkgolf).

## FAQ

**Which month has the lowest search volume for Park Golf equipment?**

In the Korean market, the month with the lowest Park Golf equipment search seasonality index is April at 85 (based on 48 months from 2022.09 to 2026.08). This is followed by August (86), July (91), and December (91).

**Why do peak season search indices differ across brands?**

In the Korean Park Golf equipment market, Prime peaks in March (122), Giga in May (124), and Volvik in October (150) (2022.09~2026.08). This reflects the observed fact that search interest concentrates at different times for each brand; actual purchase volumes or preference differences must be verified through separate data.

**What does it mean when a search seasonality index exceeds 100?**

A seasonality index of 100 represents the average search level over the 12 months centered on that month (Korea, 2022.09~2026.08). Therefore, an index above 100 indicates that search interest in that month was higher than the annual average, though it does not guarantee an absolute sales volume.


## Sources

- ListeningMind Brand Finder · 한국 · 2022.09~2026.08 월간 검색량 https://daas.listeningmind.ai/ko/catalog/apps/brand-finder 2026-10-09